Project 2: Event Ad
Description:
An Event Ad, advertising a Chocolate Auction Fundraiser to benefit homeless families in the Salt Lake City, Utah area.
Process (Programs, Tools, Skills, FOCUS principles):
I started this project by looking though some magazines that I have for good images that I would like to scan for the project, and to help me brainstorm what kind of event I was going to advertise. When I found an image that a really liked, and had thought of what kind of event I was going to advertise, I started doing some layout sketches for the ad. After that, I picked my favorite ad layout from my sketches, and used Microsoft Word to create the ad. After the basic layout was ready I started thinking of colors for the ad. I opened my scanned image in Paint and used the eye dropper tool on the image to find the RGB values of two colors to use in my design. I did this so that the colors would work together with the image and create unity in the design. When I had a good draft ready, I found two people to critique my work, as well as the instructor. Their feedback was very helpful, and I used it to revise and finalize the final ad.
Message:
To come enjoy a fun and elegant evening of mingling, dining, and eating chocolate; all to help families in need.
Audience :
Charitable, middle to upper Class, men and women that like chocolate.
Color scheme and color names:
Mono-Chromatic; Brick
Top Thing Learned:
That you can do pretty cool things with just Microsoft Word! I was quite surprised that I was able to create the flier I did, using only Word. There were options that I didn’t know existed in Word that now I plan to use whenever I have an opportunity. This week also made me thankful for amazing programs like InDesign. I am glad that I have the opportunity to learn how to use this powerful tool.
Title Font Name & Category:
Bembo Book, Oldstyle
Copy Font Name & Category:
NeueHaasGrotesk; Sans-serif
Scanned images used, sources, original sizes, location of scanner used:
- Source of image: Feb/March 2015 All Recipes Magazine
- Size, in inches, of original image scanned: 8 x 10.75, 300 dpi
- Scanner used: HP Laserjet Pro 200 color MFP M276nw; my home
2 Comments
Adina Call
Hey Tenille-
I really LOVE the chocolate photo. It’s making me want chocolate. Great scanned image. I like the monochromatic color scheme I think it works well with your fundraiser event. I also think the white space is interesting and helps to emphasis the date-time-place really well. Great job!
Bethany Ellis
Your ad looks so delicious! It was a really good idea to put the scanned image where it is because it is a busier and darker image. I like how you used the same colors to for text boxes- I feel like this ties it in with the image. Honestly though, my favorite part is the three little squares between the two text boxes. They look like little chocolate squares! A suggestion that I have is with the amount of text you have- it almost felt like it was a bit too much. You really did do an amazing job!
https://bethanyelliscomm.wordpress.com/author/bethanyjeanellis/