Project 5: Logos

Description:

A project where we needed to design three different logos for the same company.

Process (Programs, Tools, Skills):

I started this project by sketching out some ideas on paper.  After choosing three of my favorite ideas, I started using Adobe Illustrator to create them on the computer.  I made each logo in its own file and then placed the completed version into the final artboard that displayed all three logos and the company’s name.  When I had completed my initial draft I got critiques from my instructor as well as some family members to find out what I could improve.  I made a few more changes to the logos, based on their advice, and then posted my designs on my Facebook feed to get votes on which one was their favorite.  I received a lot more votes than I was expecting and got a very clear idea of which logo people preferred.  I made a few more changes based on additional feedback from those that voted and I now have my completed draft of all three logos to present on this blog.

Message:

That the Cooking for Family website helps you to cook for your family.

Audience:

Anyone who needs to cook for a family, and needs help or ideas to do it.

Top Thing Learned:

That it is extremely important to get feedback from others about what designs, and color schemes they like, and to make sure that what they see in your logo is what you intended for them to see.

Three Color Scheme and Color Names:

• Brick- Monochromatic
• Blue / Orange – Complementary
• Brick / Teal – Complementary

Three sets of Title / Body Font Names & Categories:

• AR Christy – Decorative
• Nyala – Hybrid, Serif / Decorative
• Trade Gothic Next LT Pro – Sans-serif

Votes on favorite logo:

Top Logo = 24; Middle Logo = 1; Bottom Logo = 5;

My favorite logo is the Top one.

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